If an enterprise can only make money, it will not win the respect of the world. Only when it becomes a brand can it enter the highest state. Because money is just numbers, brands live forever. As Coca-Cola said many years ago, even if you burn my assets, I can make a comeback immediately, because Coca-Cola has become a brand.

Therefore, the center has been paying attention to the world's brand enterprises since its establishment. Pay attention to the rise of the brand, but also pay attention to the rise and fall of the brand. In this way, we have a corporate ranking list based on our own attention value. This annual global list has been running for twelve years since 2009.